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Module 1: Business Opportunity
Introduction to New Venture Creation Process
Characteristics of Successful Entrepreneurs
Opportunity Identification & Evaluation Business Model Development
Customer Discovery Process
Product Market Fit

Module 2: Strategy and Viability
Market Attractiveness
Industry & Market Analysis
Competitive Landscape & Strategic Advantage

Module 3: Innovation, Branding and Digital Marketing
Product Development/Minimal Viable Product
Marketing & Sales Strategy Branding
Pricing Strategies and Tactics

Module 4: Leadership and Finance
Leadership & Team Management
Key Resources & Partnerships
Social Responsibility & Ethics Profit Models
Revenues & Costs

Module 5: Execution and Presentation to Investors
Financial Analysis & Cash Management


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