Ambani’s $20 billion bet on TV

Ambani’s $20 billion bet on TV

Mukesh Ambani plans to spend about $2 billion over three years to capture India’s TV sets.
India’s richest man, Mukesh Ambani, is muscling into the country’s cable TV sector as part of a media and telecoms offensive that pits him against his once-estranged younger brother and threatens to shake up both industries.
Ambani controls Reliance Industries, an oil and gas behemoth that is India’s most profitable conglomerate. He is also now targeting India’s consumers, taking steps most recently into telecoms, where he has spent at least $18 billion on 4G telecoms brand RJio, due to start this year.